Amazon’s Early Reviewer Program: What You Need to Know Things To Know Before You Get This
You will not be charged the program fee for evaluations were released after Early Customer Program closure date of April 25, 2021.
Amazon is shutting down its Early Customer Program, but couple of sellers are most likely to miss it. Very first introduced in 2018, the Early Customer Program was planned as a way to boost the review count under the supervision of Amazon on a brand name new product. Through the system, Amazon chose customers who had no history of abuse, then offered them free products and $1-$3 in Amazon credits in exchange for accepting release a review.
But Amazon is no longer permitting new enrollments in the program, which will be fully phased out by April 25. Instead, the business seems pushing third-party sellers to its existing customer programs, like Vine, along with its recently introduced “Demand an Evaluation” button. The shuttering of the Early Customer Program is an additional refining of Amazon’s review environment and while it is not a substantial loss to sellers, it reveals the progress that Amazon has actually made in regulating how evaluations are solicited through the platform.
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The company was trying to solve numerous predicaments at the same time. On one hand, sellers need a substantial number of reviews in order to get even a degree of sales. But in order to get those evaluations, people need to purchase the item which, naturally, they won’t when the item information page is empty.
For many years, sellers fixed this through enticement: they ‘d offer customers a discount rate or a totally free item in exchange for an evaluation. However by fall 2016, as Amazon significantly came under fire for the paid evaluations that appeared on its market, much of which were offered on sites like Fiverr, Amazon began punishing the practice.
Rather, Amazon took the review issue under its own control, through initiatives like the Early Reviewer Program. The problem and the main reason behind the demise of the Early Customer Program, stated Mercer is that the Early Reviewer Program never quite topped existing systems like Vine, Amazon’s invite-only network for its top customers.